- D-lightful marketing: An article from Harvard Business Review on the difference between the perception of good customer service of the company and its customers. Thus, it’s good that NLB has our annual Customer Satisfaction Survey for us to know what the customers think about us. (via Library Marketing)
- Machiavelli and Leadership: Is it applicable to libraries: The world around us is changing constantly and libraries need to keep changing in order to adapt or we would become irrelevant to the public. Quite a thought! This was also mentioned during the “Celebrating Knowledge” conference. (via LibraryCrunch)
- Elevator Pitch: Not particularly library-related, but useful to know if we want to do a pitch to people who want to know what we do in 30 seconds. (via Library Stuff)
- 5 factors for Library Web Site Redesign:Good points to note when doing a redesign of a library’s web site. NLB just launched a new version of our library portal. However, our portal seems to be a little way off from the 5 factors mentioned. To me, we have only met the first point raised. I think NLB needs to work more on the 2nd factor “Have a Voice & a Face”. We have the High Browse Online blog, so that’s a start towards working that. (via Tame The Web)
- Your Brand, Your Blog: “Ceding control can make anyone a tad uneasy, but the new marketing reality is that patrons are just as much involved in creating our brand as we are and we’re missing an opportunity if we ignore this trend.”. Good to go find out what the public feels about the library and their views. (via Library Marketing)
- Digital Creation Studios: Spaces in libraries for collaboration and experience with Web 2.0 tools. In NLB, we have practice rooms, discussion rooms, and screening rooms that are available for the public to rent. But of course, there are room for improvement. (via Tame The Web)
- Libraries lure students with latte (via LISNews.org)
- Social Software for the rest of us (or Librarian 2.0): The use of Web 2.0 technologies in the library world. (via ALA TechSource)
- Libraries as social machines: How the library can make use of social software such as Flickr and del.icio.us. (via ALA TechSource)
- SuprGlu: A aggregator of all social software available on the web.
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