Isaak’s Links - Taking ‘Non’ Out of Non-users and Others - 21 July 2006

  • Taking non out of non-user
    A good write-up of possible tips to market to non-users. In Part 1 of a 4-parter, Jill Stover talks about “Figuring out the problem”. One of the tips given by her was to conduct a community-wide survey to solicit views and we did conduct such a survey a couple of years back and are trying to implement some of the recommendations that were presented. Anyway, do continue to check out the other parts of the topic.
    (via Library Marketing-Thinking Outside The Book)
  • Top 5 Reasons Why “The Customer is Always Right” is Wrong
    Quite an interesting read and it includes a little background on who coined the phrase “The Customer is Always Right”. And it goes on to dispel the phrase through 5 points: 1. It makes the employees unhappy; 2. It gives abrasive customers an unfair advantage; 3. Some customers are bad for business; 4. It results in worse customer service; and 5. Some customers are just plain wrong.
    (via reddit)
  • Comic Strip Generator
    You can design your own comic strips through this site. Just need to choose the cartoon cel you want and insert the captions. However, you might want to take note of copyright issues as most of the cels have Disney characters in them or famous people.
    (via LibrarianInBlack)
  • How to Evaluate Electronic Databases
    Laurie the Library has posted this guide on how to evaluate electronic databases. It is basically ten questions that you asked yourself when doing the evaluation.
    (via LibrarianInBlack)

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