Just read on Reuters that Starbucks coffee shops in the US will be selling For One More Day, the latest book of Mitch Albom, author of “The Five People You Meet in Heaven” and “Tuesdays with Morrie”. The sales begin 03 October, a week after the book goes on sale at bookstores and other retailers. The Starbucks promotion will include in-store signage, book discussion sessions and literacy promotion. It will done in a similar way to what Starbucks have been doing with promoting music compilations in their stores as part of the entertainment offerings.
BTW, library@esplanade has “Tuesdays with Morrie” on DVD and it was one of the chosen books in the recently concluded READ! Singapore programme.
Technorati Tags: starbucks, books, literacy, mitch albom, book discussion, readsingapore,
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