Library Marketing 2.0

Interesting article by Stephen Abrahm, VP of Innovation at SirsiDynix, on whether all the Web 2.0 ‘goodness’ can be used in the marketing of libraries.

Some suggestions from him include:

  • Using YouTube to showcase story hours and programmes
  • Adding OPAC, e-databases and Web links to Facebook and MySpace.
  • Using Flickr to put up photos from libraries and library programmes and events.
  • Getting everyone in the library to blog and podcast.
  • Contributing information about the library on Wikipedia.
  • Conducting online surveys through SurveyMonkey.
  • Connect professionally on LinkedIn.
  • And learning about Search Engine Optimization.
And there are more examples in the article.

Think this stuff will come in useful when I teach an introductory course on new media to my colleagues at the end of the year.

(via iLibrarian)

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