Interesting article by Stephen Abrahm, VP of Innovation at SirsiDynix, on whether all the Web 2.0 ‘goodness’ can be used in the marketing of libraries.
Some suggestions from him include:
- Using YouTube to showcase story hours and programmes
- Adding OPAC, e-databases and Web links to Facebook and MySpace.
- Using Flickr to put up photos from libraries and library programmes and events.
- Getting everyone in the library to blog and podcast.
- Contributing information about the library on Wikipedia.
- Conducting online surveys through SurveyMonkey.
- Connect professionally on LinkedIn.
- And learning about Search Engine Optimization.
Think this stuff will come in useful when I teach an introductory course on new media to my colleagues at the end of the year.
(via iLibrarian)
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