- Libraries to be ‘new channel’ for direct marketing
Seems like some British libraries have decided to allow advertisement inserts to be placed on the first page of books that are loaned out. In theory, the libraries can expect to earn about £10,000 a month if 300,000 inserts are sold. And the marketing company that ‘pioneered’ this direct marketing channel is hoping to roll-out to the rest of the British libraries over the next few years. Not sure how things will pan out, but the marketing company seems to be quite confident this new channel will be a success.
- Tales from the “Liberry” 2.0
Very interesting blog by an American librarian. What I like most are the posts of actual conversations he had with patrons. This one is a classic. And personally, I can relate to these posts as they have happened to me before as well.
- Shhh, this is a hotel (login required)
Hmmm … can’t quite fathom a library and hotel co-existing together in the same building. But that’s exactly what’s happening in New York where the Donnell branch of the New York Public Library will be taking the first floor and two floors below ground. The entrances to the library and hotel will be on the first floor, but they will be divided by a wall to allow for their individual space. Hmmm … I wonder if any hotel wants to work with NLB to have a public library within their building.